FIFA world cup is the most awaited event in the world and approximately around 40Millions people watch every match online through Television or Internet. Due to a huge number of viewers, FIFA becomes the ultimate sole event where media pays more attention, hence it also becomes the most profitable event for broadcasting channels.
2014 was the most surprising event for FIFA when television Audience crossed 3.2 Billion people which is the best ever figure in FIFA history, as per sources came from FIFA and Kantar Media.
In total, 280 Million people watched matches online or through a mobile device. Today mobile technology has become very common in third world countries like India and Pakistan, where the population is more than 1.5 Billion in total, it would definitely impact this year’s FIFA world cup 2018.
The 2014 FIFA World Cup broke several TV audience records in key international markets, including the United States and Germany.
The final between Argentina and eventual champions Germany attracted an in-home audience of 695 million, up by 12 per cent on 2010 final for viewers watching for 20 minutes or more. The total audience for the final, including in-home and out-of-home figures for viewers watching for at least one minute, hit 1.013 billion.
The impressive figures are a result of intense global interest in Brazil’s second hosting of the competition and were achieved even though many matches were broadcast during the night and early hours of the morning in Asia, which is home to nearly two-thirds of the world’s population.
Broadcasters showed some 98,087 hours of match footage in total from Brazil, up 36 percent from 2010. View the full Television Audience Report for the 2014 FIFA World Cup.
Some key TV viewing figures from the 2014 FIFA World Cup
- Total in-home audience reach (1+ minute): 3.2 billion (no change on 2010)
- Final match total in- and out-of-home audience reach (1+ minute) hit 1.013 billion
- The in-home audience for final (+20 minutes) up by 12% on 2010 to 695 million
- An estimated 280 million people watched matches online or on a mobile device
- Total broadcast hours: 98,087 (+36% on 2010)
Note: In order to enjoy ads free live streaming, you must install Ad-blocker on your pc or similar app for your mobiles.